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Baby Starters ReviewReviews of Baby Starters lovies, rattles, blankets and soft books
A small plush security blanket with a unicorn head on one corner

Lovies and security blankets

The Baby Starters lovies, ranked

Six small squares of blanket with a head on one corner. Which one a three month old can lift, which one holds its shape after a wash, and which one is really a full size blanket wearing a lovey's name.

  • 6 picks
  • From $9.99
  • 0 to 12 months
Read the review

Top pick right now

Unicorn 14 inch Snuggle Buddy Plush Security Blanket with Satin

$9.99 at the last price check · 4.8 out of 5

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Baby Starters is the name on a lot of first toys: flat lovies with a satin corner, soft-bodied dolls with stitched faces, crinkle books small enough for one hand, plush blankets. Most of the range costs between $7.99 and $39.99, and on a shelf it all looks the same.

They are not the same. Ten inches and fourteen inches are different toys at three months. A rattle sewn inside a body answers an arm moving. A rattle on a stick gets dropped. A satin edge is the part a baby finds with a thumb and keeps hold of for two years.

A satin edge33 pieces
A rattle inside27 pieces
A crinkle layer22 pieces
A teether attached21 pieces
What the pieces in this line actually carry, counted across the whole shelf.

Below, 92 pieces from the Baby Starters range, one by one: which is worth the money, which is a gift that photographs well and does nothing else, and the month each one starts being used rather than admired.

Nothing is sold here. Where a piece earns its price, the button opens the shop that has it. Where it does not, the review says so in a sentence.

Baby Starters also makes a lot of occasion toys, cut for one Christmas or one Halloween. Those get judged on the same terms as the rest of the Baby Starters shelf: what a baby does with the thing in March.

Latest

Reviews

All reviews
  • Snuggle buddy dolls: which first doll to hand a baby

    Soft-bodied dolls

    Snuggle buddy dolls: which first doll to hand a baby

    Five soft dolls from the same family, between ten and fifteen inches. Which one a six month old can actually hold, which one is a keepsake for the shelf, and why they all show the same score.

    Updated 15 September 2026 · 5 picks · prices last checked 11 September 2026

  • Rattles and crinkle toys, and what a four month old does with them

    Rattles and activity toys

    Rattles and crinkle toys, and what a four month old does with them

    Five toys that make a noise, from a nine inch sock monkey to a musical light-up. What is sewn inside each one, which clip to a pram bar, and which sound you will regret in a car.

    Updated 15 September 2026 · 5 picks · prices last checked 11 September 2026

  • Soft books and teethers for the months when everything goes in the mouth

    Cloth books and teethers

    Soft books and teethers for the months when everything goes in the mouth

    Four cloth pieces at around ten dollars each. Which ones survive a mouth, which ones clip to a pram, and the one that is a toy for an adult to hold rather than a book for a baby to read.

    Updated 15 September 2026 · 4 picks · prices last checked 11 September 2026

  • A newborn gift guide that does not end up in the returns pile

    Gift guide

    A newborn gift guide that does not end up in the returns pile

    Six pieces between ten and nineteen dollars, sorted by what the gift is doing: filling a shower table, being the one thing a baby keeps, or quietly helping the parents.

    Updated 15 September 2026 · 6 picks · prices last checked 11 September 2026

Before you buy

Three things that decide a first toy

  1. 1. Size decides more than the characterTen inches fits one hand and gets lost in a car. Fourteen is the size a baby can drag around. Above twenty inches it has stopped being a comfort object.
  2. 2. Look for one part that feels differentA satin edge, a crinkle layer, a ribbon tag. That is the part a baby goes back to when the face has stopped being interesting.
  3. 3. A score covers a whole familyOne family can hold nine dolls in different dresses with a single pool of ratings, so a big number says the family sells, not that this dress is the good one.
There is more on what to look at, with the rules these toys are sold under, on its own page.

By month

What suits the age you are buying for

The same shelf reads differently at six weeks and at ten months. This is the short version.

Age you are buying forWhat tends to workWhere to read more
Newborn to 3 monthsSomething flat and light that an adult holds. A baby this age looks and listens more than grabs.Lovies, ranked
3 to 6 monthsA rattle sewn inside a body, a crinkle layer, one satin edge to find with a thumb.Rattles and crinkle toys
6 to 9 monthsCloth books with tabs, teethers on ribbons, anything that survives a mouth.Soft books and teethers
9 to 12 monthsA doll with a face, finger puppets, pieces that hold up to being thrown off a high chair.Snuggle buddy dolls
A rough map rather than a rule. Babies ignore it constantly.

The range, counted

What this line actually holds

Activity toys and rattles32 pieces
Lovies and blankets18 pieces
Cloth books and puppets17 pieces
Soft-bodied dolls16 pieces
Sleep pieces9 pieces
The shape of the line as we found it at the last price check.

Guides

Washing, and where a toy belongs at night

All reviews
  • How to wash a lovey without wrecking it

    Care guide

    How to wash a lovey without wrecking it

    A comfort object gets washed weekly for three years. Here is what the care label is required to tell you, what actually destroys these pieces, and how to keep a satin edge attached to the plush it came with.

    Updated 15 September 2026 · Guide · sources read 15 September 2026

  • Soft toys and safe sleep: where a lovey belongs at night

    Safety

    Soft toys and safe sleep: where a lovey belongs at night

    The safety bodies give one short answer about what goes in a sleep space. Here it is in their words, with what it means for the lovey a baby has settled on and for the rest of the day.

    Updated 15 September 2026 · Guide · sources read 11 and 15 September 2026